God is dead. Schools are failing. There’s no such thing as a “community.” No one reads Milton any more. Greed is good. The Apprentice is a popular TV show. People feel “uninspired.” People feel “unmotivated.” They need secular gods who believe in God. They need those gods to be from the “world of business.” It is a world of success. It is a world that will make them rich and also their own boss. No one can get rich working for someone else. But to do that, they need someone else to tell them how.